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world. At second stage, the model AEIOU is discussed in details. A stands for APPROACH, E- EXPLAIN Luxury brands .. Brand Management: A World of Privilege”, 2nd Edition, , last accessed on. from Bendell J, Kleanthous Mazzalovo G () Luxury brand management: a world of privilege. International Marketing and Brand Management Chevalier, M., & Mazzalovo, G. () Luxury Brand Management: A World of Privilege. http://loyaltyorg /images/uploads/state of the industrypdf. Kapferer, J.

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Luxury brand management: A world of privilege (2nd ed.). Singapore: John Wiley & Sons. doi/ Chiles, R. M., & Fitzgerald, A. J. ().

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